Footballco, a privately owned company headquartered in the UK, was founded in 2020 and employs approximately 520 individuals. Operating in internet publishing, the company provides digital football content and media services.
On April 30, 2026, Andrew Baker, head of strategy at Footballco, discussed overlooked opportunities in digital advertising during major sporting events, pointing to an imbalance in how brands approach creativity. Earlier, on April 8, Footballco participated in a discussion at the Broadcast Sport Content Summit concerning BBC Sport and Dock 10's broadcasting plans for the upcoming World Cup. This follows an event on March 12, where Footballco gathered an expert panel for its 'Never Mind the Cliches' event to guide brands on strategies for the Summer World Cup. Previously, on March 8, Footballco announced the first Saudi Women’s Football Awards, with Roshn Group confirmed as the exclusive presenting partner, aiming to celebrate achievements in Saudi women's football and set to reveal winners in May. On February 26, Footballco and OchoCinco Productions debuted "The Late Run with Ochocinco," a new weekly podcast hosted by NFL legend and soccer fan Chad Johnson.
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