Footballco, a privately owned company headquartered in the UK, was founded in 2020 and employs approximately 520 individuals. Operating in internet publishing, the company provides digital football content and media services.
On September 13, 2026, Taboola announced an extension of its partnership with Footballco, enabling Goal.com to continue utilizing Taboola’s Feed recommendation unit and header bidding product until December 2028. Goal.com, which reportedly garners over 125 million monthly visits, uses Taboola's technology for article recommendations and display advertising sales. Previously, on September 7, Footballco credited its Goal-e AI assistant for a 42% increase in Goal’s World Cup audience, contributing to a group total exceeding 1.1 billion page views for the 2022 tournament. The publisher simultaneously reported a £9.1 million loss for 2025. Earlier, on August 17, Footballco produced the launch film for Bristol City Women’s home, away, and third kits for the 2026/27 season. On the same day, Footballco, in partnership with LALIGA, launched "A Journey of Passion," a documentary that explores football fandom and local culture in the MENA region.
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