Filmmaster, a privately owned company headquartered in Italy, was founded in 1981 and employs approximately 200 individuals. The company reported $28.1M in revenue as of 2023 and functions as a tier 2 media tech buyer. It specializes in media managed services, with its Filmmaster Events division focusing on the creation and production of events for companies, public institutions, organising committees, and private customers.
Filmmaster recently captured the 108th edition of the Giro d'Italia, producing five episodes that depict the competition as a journey across Italy through the eyes of its protagonists. Previously, on April 15, 2026, the company produced a new TV commercial for Sparco Teamwork, developed by the agency Evolution Doing, to strengthen the brand's positioning in the safety footwear sector and increase recognition among a professional audience. Earlier, on June 25, 2025, it was announced that Filmmaster will transform the Verona Arena for the Closing Ceremony of the Winter Olympic Games on February 22, 2026, and the Opening Ceremony of the Winter Paralympic Games of Milano Cortina 2026 on March 6, 2026.
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