News Summary:
On February 17, 2026, Digitas partnered with Vox Media’s Vox Creative and Free Association to provide an exclusive development slate for its clients, spanning dining, entertainment, and sports. Previously, on October 28, 2025, Digitas and Fetch unveiled new custom research defining the modern loyalty mindset, exploring what drives loyalty across generations ahead of the 2025 holiday season. Earlier, on August 6, 2025, Digitas introduced NX Score, a proprietary AI-powered index designed to evaluate how deeply brands connect with their audiences compared to competitors. This followed the June 11, 2025, announcement of Digitas' strategic partnership with Fetch, America’s Rewards App, to launch Loyalty Lite, a loyalty solution aimed at helping brands acquire and retain customers. In early June, Digitas announced new C-suite appointments on June 8, 2025, strengthening its intelligence-driven leadership structure and positioning the company for an evolving agency landscape.
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