DAX, a privately owned company headquartered in the United Kingdom, operates as a subsidiary of Global Media & Entertainment. The company employs approximately 100 individuals and functions as a digital advertising platform specializing in RTB and programmatic solutions. DAX focuses on inserting targeted advertising into digital audio channels, including music streaming and podcasts, alongside programmatic outdoor advertising displays. Its network of publishers enables it to reach an audience exceeding 130 million people globally.
Global’s DAX Outdoor Showcase presented new research on September 17, 2026, revealing that consumer mindsets significantly influence ad recall in programmatic outdoor advertising. The research found ad recall varying from 17% among people planning their day to almost 30% for those actively "getting stuff done." Concurrently, Global announced on the same day that Chief Commercial Officer Mike Gordon will step down from his role in 2027, concluding 18 years with the media and entertainment group. Gordon will retain his position on Global’s Board and transition to an Executive Advisor for Group CEO Simon Pitts once a successor is appointed. Previously, on September 17, LBC, a Global-owned radio station, appointed Sophie Berman as its new Managing Editor. Tom Cheal, Managing Director of Speech Radio, highlighted Berman’s strong editorial judgment, ambition, and positive impact on LBC.
DAX offers 2 products in the pro AV and ad tech and services industries. DAX's product portfolio comprises of audio production and RTB and programmatic.
Subscribe for full access to DAX's products in full detail
DAX's revenues were less than $25M in 2024. Caretta Research has split DAX's revenue into 2 different product categories, the largest of which is ad exchange. For full access to DAX's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to DAX's revenue in full detail
Subscribe for full access to DAX's products in full detail 
