CUPRA, a privately owned company headquartered in Spain, founded in 2018, has an estimated 760 employees. Functioning as a Spanish high-performance automotive brand based in Barcelona, it was launched as an electrified-focused spin-off of SEAT and operates as part of the Volkswagen Group. The company specializes in offering sporty, design-driven cars, integrating combustion engines, hybrids, and electric vehicles, with key models including the Formentor CUV, Born EV, and Leon.