CTV Media

CTV Media

http://www.ctvmedia.com
https://www.linkedin.com/company/ctv-media/

CTV Media, a privately owned company headquartered in the US, founded in 1980, employs approximately 80 individuals and specializes in advertising services. The company is a media planning and placement firm specializing in regional and national spot cable buys.

Revenue

Founded

1980

Headcount

74

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

N/A

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Aug

26th

2026

06:30

B2B Tag, Marketing and Promotional Activities

The Political Ad Squeeze – CTV Media – Your OTT

Media Strategy · August 2026 · 4 min read You're Not Buying Political Ads. You're Still Paying for Them. What record 2026 political spending could mean for your Q4 CTV campaign, and how CTV Media can help you navigate it.

Aug

12th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

An AI Made The Case For TV. We Didn’t Write A Word Of It. – CTV Media – Your OTT

Media Strategy · August 2026 · 6 min read An AI Made The Case For TV. We Didn't Write A Word Of It. We asked Google's Gemini a simple question: how do television ads shape the way people search, shop and think? What came back reads less like a chatbot answer and more like a defense brief for connected TV.

Aug

3rd

2026

06:30

B2B Tag, Business Fraud

The ROAS Math – CTV Media – Your OTT

Ad Fraud & Verification · August 2026 · 5 min read The ROAS Math: What Fraud and Hidden Fees Are Really Costing You Over the past two weeks, we've covered how fast CTV fraud is growing and the KPI most advertisers still aren't tracking.

Jul

29th

2026

06:30

Emerging Tech, B2B Tag, Business Fraud

The KPI Blind Spot – CTV Media – Your OTT

Ad Fraud & Verification · July 2026 · 5 min read The KPI Blind Spot: What Less Than 25% of CTV Advertisers Are Tracking Most CTV performance reports are very good at answering one question and almost silent on another.

Jul

22nd

2026

06:30

B2B Tag, Marketing and Promotional Activities, Business Fraud

The Cost Of Doing Nothing – CTV Media – Your OTT

Ad Fraud & Verification•July 2026•6 min read The Cost of Doing Nothing: What Ad Fraud Is Quietly Taking From Your CTV Budget Somewhere between the media plan and the performance report, a chunk of your CTV budget is disappearing into inventory that never had a real person on the other end of it.

Jul

15th

2026

06:30

Artificial Intelligence, B2B Tag, Events and Conferences

What We Brought Home From Cannes

Industry Events•July 2026•5 min read What We Brought Home From Cannes: CTV Media at the Festival of Creativity CTV Media just got back from the biggest stage in advertising. Here's what stuck, and what it means for your CTV budget.

Jun

18th

2026

01:00

Too Many Players Not Enough Coaches

500+ streaming channels. "Premium" inventory. "Transparent" reporting. Different jerseys, same roster. The digital advertising landscape is crowded with vendors who all promise the world and deliver the same tired playbook. In digital advertising, everyone wants to be the star of the game.

May

5th

2026

18:30

The Memory Gap: Why TV Builds Brand Recall That Other Channels Can't Match

Unaided recall is when someone names your brand without being prompted. It’s one of the strongest signals of purchase intent, and it turns out one medium is dramatically better at building it than anything else. New research from Comcast Advertising puts the numbers on it: TV drives unaided brand recall 12.4x higher than search, 2.2x higher than social, and 2.1x higher than audio streaming.

Mar

4th

2026

18:30

Everyone's Chasing Streaming — and Reach is Quietly Collapsing

Why Reach Is Quietly Collapsing in the Streaming Era Everyone’s chasing streaming. But something important is happening in the background: reach is quietly shrinking. As more ad budgets shift heavily into connected TV (CTV) and digital video, many campaigns are delivering more impressions to the same viewers, while reaching fewer unique households overall.

Feb

10th

2026

18:30

Emerging Tech, B2B Tag

Streaming viewership continues to climb. Investment continues to grow. Advertisers increasing their 2026 CTV budgets are doing so because the channel delivers when executed properly. Premium video isn’t just about reach anymore — it’s about performance. If you’re ready to approach CTV with greater intelligence, stronger optimization, and a clear focus on outcomes, explore the AI-powered Engage 4U platform at www.ctvmedia.com/engage4u. Because in today’s market, results matter more than impressions.

Nov

11th

2025

18:30

CTV Media launches ENGAGE 4U, an AI-powered unified video platform

COLUMBUS, OH, UNITED STATES, October 29, 2025 /EINPresswire.com/ — CTV Media today announced the launch of ENGAGE 4U, a groundbreaking unified video platform powered by AI intelligence. The platform is engineered to be the sole command center for modern marketers, bringing TV and digital campaigns in one dashboard.

Oct

29th

2025

09:16

CTV Media launches ENGAGE 4U, an AI-powered unified video platform, simplifying ad campaigns for maximum results

The platform is engineered to be the sole command center for modern marketers, bringing TV and digital campaigns in one dashboard. COLUMBUS, OH, UNITED STATES, October 29, 2025 / EINPresswire.com / -- CTV Media today announced the launch of ENGAGE 4U , a groundbreaking unified video platform powered by AI intelligence.

Associated Press

CTV Media has suppliers like Fortra.

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CTV Media currently holds 2 broadcasting rights for sports competitions including soccer | association football.

Example Sports Rights Suppliers

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