Crimtan

Crimtan

http://www.crimtan.com
https://www.linkedin.com/company/crimtan/

Crimtan, a privately owned UK-based company founded in 2009, offers ad measurement and verification services. Employing approximately 100 people, the company's data platform supports customer lifecycle management and ad targeting. In 2023, Crimtan's revenue was less than $50 million.

2023 Revenue

Founded

2009

Headcount

100

Headquarters

UK

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

Crimtan and Times Higher Education (THE) launched Study Intent, a new solution designed to connect advertisers with prospective students, on an unspecified date. This solution offers access to over 15 million students globally each year. A separate news story discusses challenges faced by university marketers, including filling course seats, meeting application targets, and adapting to changing student behavior, all while managing limited budgets. The impact of Google's decision to not implement a prominent opt-out prompt for third-party cookies in Chrome is also noted, highlighting the decreasing reliance on third-party cookies in digital advertising. This suggests marketers should adapt their strategies accordingly.

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Crimtan offers products in the ad tech and services industry. Crimtan's product portfolio comprises of ad measurement and verification, data, targeting and identity and marketer and agency technology.

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Crimtan's revenues were less than $50M in 2023. Caretta Research has split Crimtan's revenue into 3 different product categories, the largest of which is data management platform (DMP). For full access to Crimtan's revenue breakdown subscribe to Caretta Portal.

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Jan

23rd

2026

08:26

Crimtan MENA promotes Farah Abou Ghanem to Managing Director - Crimtan

Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA region.

Jan

23rd

2026

03:34

Management Changes, B2B Tag

Crimtan MENA promotes Farah Abou Ghanem to Managing Director

Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA region.

Campaign Middle East

Oct

13th

2025

09:00

Artificial Intelligence, CT_Monitor Company

Crimtan expands its programmatic capabilities with the introduction of its first Chief AI and Transformation Officer - Crimtan

Programmatic technology partner, Crimtan, has hired its first Chief AI and Transformation Office, Mark Squires, to lead the planning and execution of its artificial intelligence strategy. Mark, a technology and AI expert, has a rich agency background, including holding the role of Chief Technology Officer for T&P, a WPP owned marketing agency and as a technology and AI consultant with Omnicom.

Sep

22nd

2025

15:06

CT_Monitor Company

Crimtan welcomes new MD for Europe, Jason Trout

Crimtan is pleased to welcome Jason Trout, Managing Director for Europe. With an impressive career spanning ITV, radio, publishing, events and the last fifteen years in AdTech and MarTech, Jason brings a wealth of experience to the role.

Jul

24th

2025

08:26

Hiring, CT_Monitor Company

5 Proven Digital Recruitment Tactics for Universities and Colleges

University marketers know the pressure: fill course seats, hit application targets, and stand out in a crowded market — all while working within tight budgets and shifting student behaviour. The reality? Most students don’t apply overnight.

Jun

19th

2025

13:08

Study Intent: Smarter Advertising for Higher Education

Crimtan and Times Higher Education (THE) have launched a new solution that’s reshaping how advertisers connect with prospective students. It’s called Study Intent—and it opens the door to reaching over 15 million students globally, every year.

May

6th

2025

09:20

Google Delays Cookie Phase-Out—Now What?

Google recently announced it will not be rolling out a prominent opt-out prompt for third-party cookies in Chrome. Instead, users will continue to manage cookie preferences in their browser settings. While this might seem like a temporary reprieve, it reinforces the broader trend: third-party cookies are becoming less central to digital advertising, and marketers should prepare accordingly.

Mar

11th

2025

12:32

How StoneX Expand Their Global Reach with Crimtan

StoneX is a global leader in financial services, offering clients cutting-edge access to capital markets, risk management tools, trading platforms, and advisory services. With a strong presence across LATAM, UAE, Canada, and the US, the brand is recognised for its innovative solutions and dedication to empowering financial decision-making worldwide.

Mar

4th

2025

12:31

First-Class Growth: How Plaza Premium Lounges Enhanced Regional Brand Awareness

Plaza Premium Group (PPG) has led the airport hospitality industry since opening the world’s first independent airport lounge in Hong Kong in 1998. With a footprint spanning over 250 locations in 70 international airports, PPG offers a range of services, including lounges, terminal hotels, and concierge support.

Feb

26th

2025

12:30

Cleared for Takeoff: Cathay Pacific’s Campaign Success with Crimtan

Cathay Pacific Airways, Hong Kong’s flagship carrier, is renowned for its modern fleet and commitment to providing a world-class travel experience. Operating globally across over 190 destinations, the airline has built a reputation for quality and innovation.

Feb

5th

2025

12:28

A Step in the Right Direction: Driving Store Visits with Smarter Advertising

A leading Australian automotive accessories brand, known for its high-quality 4×4 products, continues to set industry standards in off-road vehicle innovation. With a strong market presence, the brand was looking at ways to increase in-store footfall across Australia through digital advertising and accurately measuring the impact of digital advertising on store visits.

Jan

29th

2025

12:29

Capital Refinance/Restructure,

Elevating Hospitality Marketing: Sonesta Hotel’s Smarter Approach

Sonesta Hotels Group, one of the largest hotel brands globally, wanted to refine its digital strategy to maximise bookings across its diverse range of properties. From full-service luxury hotels to extended-stay accommodations, Sonesta needed a tailored approach to meet its business goals and drive measurable results.

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