CMerTV, a privately owned Japanese company founded in 2010, operates a video ad distribution platform for digital media, including smartphones, digital signage, and connected TVs. Employing approximately 100 people, the company's core business is real-time bidding (RTB) and programmatic advertising. CMerTV's activities also encompass the planning, operation, and sales of digital signage, as well as the full production of video content and advertisements. The company further engages in related peripheral businesses such as application and media development. In 2023, CMerTV's revenue was less than $25 million.