CleverTap

https://clevertap.com/
https://www.linkedin.com/company/clevertap/about/

CleverTap, a privately owned company headquartered in the US, was founded in 2013 and employs approximately 620 individuals. Its main product focuses on software development. Functioning as a SaaS company, it specializes in customer lifecycle management and mobile marketing solutions.

Revenue

Founded

2013

Headcount

613

Headquarters

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Deployments

News Summary:

On April 20, 2026, CleverTap maintained its position in the mobile-first customer engagement market, serving over 2,000 brands with a full AI suite, IntelliNODE, and holding a dominant regional presence for mobile consumer brands in Southeast Asia, India, and MENA.

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CleverTap offers products in the ad tech and services industry. CleverTap's product portfolio comprises of marketer and agency technology.

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May

28th

2026

06:55

Partnerships and Alliances, Emerging Tech, Big Data/Analytics, B2B Tag

KPMG in India announces strategic alliance with CleverTap to advance customer engagement and retention capabilities

KPMG in India and CleverTap today announced a strategic alliance to embed advanced customer engagement capabilities into enterprise transformation programs. The alliance brings together KPMG in India's Connected Enterprise and advisory capabilities with CleverTap's customer engagement and retention platform, enabling organisations to explore greater personalisation, while staying aligned with governance, security, and key business priorities.■

Big News Network

May

28th

2026

04:45

How to Calculate Gross Revenue Retention (GRR) & Improve Revenue Stability

Sustainable scaling is impossible if existing revenue is quietly leaking out the back door. While acquisition metrics often steal the spotlight, tracking gross revenue retention (GRR) is how seasoned growth teams gauge the true stability of their business.

CleverTap

May

28th

2026

02:14

B2B Tag

What Is Email Engagement? 10 Proven Ways to Improve It

Email marketing delivers an average return of $36 for every $1 spent, making it one of the most effective customer engagement channels available. Success isn’t measured by how many emails you send. It depends on how customers interact with them.

CleverTap

May

27th

2026

05:40

Management Changes, Emerging Tech, B2B Tag

CleverTap Appoints Pallav Bagla as Vice President – Strategy & GTM Operations

Pallav Bagla has joined CleverTap as Vice President – Strategy & GTM Operations, taking on a key leadership role focused on strengthening the company’s strategic growth, revenue operations, and go-to-market execution. Based in Mumbai, Maharashtra, Pallav will lead initiatives aimed at optimizing business performance, scaling global revenue channels, and accelerating enterprise expansion for the company’s retention cloud platform.

CXO Digital Pulse

May

27th

2026

01:00

Management Changes, Emerging Tech, B2B Tag

CleverTap Names Pallav Bagla To Lead Strategy And GTM Operations

Mumbai, May 27(CXO Media): Customer engagement and retention platform CleverTap has appointed Pallav Bagla as Vice President – Strategy & GTM Operations, as the company sharpens its focus on scaling revenue operations and expanding its market reach.

CXO Media India

May

26th

2026

04:12

B2B Tag

Customer Engagement Strategy: 15 Tactics That Actually Work

Increasing customer retention by just 5% can boost profits by up to 95%—yet 63% of brands remain stuck in the “developing” stage of engagement maturity. For growth and lifecycle marketers, the frustration rarely comes from a lack of effort.

CleverTap

May

25th

2026

01:50

B2B Tag

Top 10 Customer Retention Management Platforms

Retention has become a major driver of sustainable growth in today’s fast-moving B2C landscape, from e-commerce and fintech to gaming and media. Acquiring users may fuel initial traction, but keeping them engaged is what strengthens customer lifetime value and long-term profitability.

CleverTap

May

22nd

2026

02:11

Big Data/Analytics, B2B Tag

12 Proven Ways to Boost Retail Customer Engagement

Retailers are operating in an environment of diminishing returns. Highly engaged customers spend 60% more per transaction and purchase 90% more frequently than disengaged ones. Yet the path to these margins is blocked by skyrocketing Customer Acquisition Costs (CAC) and chronic loyalty fatigue.

CleverTap

May

22nd

2026

01:45

B2B Tag

What Is Customer Retention & How to Improve It [12 Proven Ways]

Customer retention is a measure of a business’s ability to keep existing customers and encourage repeat purchases. From a marketing perspective, it means building long-term relationships with customers to stay engaged with the brand. Focusing on retention is critical because retention of customers is far more cost‑effective than acquiring new ones.

CleverTap

May

21st

2026

08:26

Emerging Tech

CleverTap Push Templates

We check our phones, on average, over 100 times a day. For a marketer, each of those glances represents a golden opportunity. Yet, for years, the distance between a creative vision and a user’s lockscreen has been measured in engineering tickets, complex JSON payloads, and the nagging “rendering anxiety” of wondering if a rich image will actually show up on a three-year-old Android device.

CleverTap

May

20th

2026

02:32

Emerging Tech, B2B Tag

12 Best Omnichannel Customer Engagement Platforms

When every channel is running its own clock, customers hop. An average customer hops 9 channels to talk to a brand, and 78% start a transaction on one and finish on another. If you can’t keep up, it contributes to losing a customer.

CleverTap

May

18th

2026

04:24

How to Connect Outgrow with CleverTap: A Step-by-Step Integration Guide

You are running interactive content on Outgrow. Someone finishes a quiz, works through a calculator, and completes an assessment. That response has real data in it. So where does it go? If the honest answer involves a spreadsheet or a weekly export you keep meaning to automate, the Outgrow CleverTap integration fixes that.

Outgrow

CleverTap's customers primarily consist of travel Arrangements and video business systems companies. Examples of CleverTap's customers include Zoomcar and Quickplay.