CleverTap

https://clevertap.com/
https://www.linkedin.com/company/clevertap/about/

CleverTap, a privately owned company headquartered in the US, was founded in 2013 and employs approximately 620 individuals. Its main product focuses on software development. Functioning as a SaaS company, it specializes in customer lifecycle management and mobile marketing solutions.

Revenue

Founded

2013

Headcount

613

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

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CleverTap offers products in the ad tech and services industry. CleverTap's product portfolio comprises of marketer and agency technology.

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Mar

26th

2026

22:36

Big Data/Analytics, Artificial Intelligence

How to Use AI for Customer Insights to Improve Retention & Personalization

Artificial intelligence is changing how marketers understand and act on customer behavior. Instead of relying only on past reports, teams can now use AI to identify patterns, predict what users are likely to do next, and respond with more relevant campaigns.

CleverTap

Mar

25th

2026

22:58

Emerging Tech, B2B Tag

10 WhatsApp Marketing Campaign Examples That Drive Engagement & Conversions

Running WhatsApp campaigns is easy. Running campaigns that actually drive engagement, responses, and conversions is much harder. As more brands adopt WhatsApp as a marketing channel, the difference between sending messages and building effective campaigns has become more visible.

CleverTap

Mar

25th

2026

21:48

What Is an Email Funnel? Lifecycle Stages, Strategy & Real Examples

Many marketers send email campaigns, but struggle to move subscribers through the customer journey because emails are often treated as one-off broadcasts instead of part of a structured lifecycle. An email funnel reframes email marketing as a series of automated, behavior-driven messages that guide each user from awareness through purchase and beyond.

CleverTap

Mar

24th

2026

23:21

B2B Tag

GDPR and Email Marketing: How to Stay Compliant

Email is still one of the most powerful channels in a marketer’s toolkit, but when your audience includes people in the EU/EEA, every campaign you send carries legal weight. GDPR and email marketing are closely linked, and getting that relationship wrong can lead to fines, reputational damage, and loss of subscriber trust.

CleverTap

Mar

24th

2026

08:55

Emerging Tech, B2B Tag

The Complete Guide to HIPAA Compliant Email

Email is ubiquitous in healthcare, but HIPAA requires that any patient data in email be protected with appropriate safeguards. Failing to secure protected health information (PHI) in email can trigger severe penalties. This guide explains what is a HIPAA compliant email, the technical and legal requirements, and practical steps to secure your communications.

CleverTap

Mar

22nd

2026

23:13

Artificial Intelligence

How to Use AI for Customer Engagement: Strategies & Practical Use Cases

Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked fine. CTR was also okay. But retention barely moved. The board asked what had changed, and the honest answer was: not much.

CleverTap

Mar

22nd

2026

11:03

Domain Reputation: How to Check & Improve It

Email deliverability hinges on your sender domain reputation. Mailbox providers like Gmail, Yahoo, and Microsoft constantly evaluate your sending domain’s history, engagement, and complaint rates. A strong domain reputation means emails reach the inbox, while a poor one can land messages straight in spam.

CleverTap

Mar

22nd

2026

10:44

Emerging Tech, B2B Tag

What is Real-Time Personalization? How It Works + Examples

Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps eyeing competitors. Traditional personalized marketing sticks to fixed segments and overnight batch jobs, serving yesterday’s relevance.

CleverTap

Mar

20th

2026

13:05

Big Data/Analytics, Artificial Intelligence, B2B Tag

Top 10 MarTech Platforms In 2026

India’s MarTech Moment: Where Scale Meets Sophistication India’s marketing technology landscape has crossed a threshold that would have seemed ambitious just five years ago. The MarTech industry in India is expanding rapidly, with projections indicating a digital marketing spend of ₹50,000 crore by 2025 — and as more businesses integrate marketing strategies with technology, choosing the right MarTech platform has become one of the most consequential decisions a CMO makes.

Inventiva

Mar

20th

2026

09:54

Emerging Tech

Hard Bounce vs. Soft Bounce: What's the Difference + Response Framework

Product Product Overview Uncover the building blocks of CleverTap's All‒In‒One Platform Demo Center Explore CleverTap's All-In-One Engagement Platform CT Pulse Explore CleverTap Product Innovations in H2 2025 Experimentation & Optimization Unleash the winning strategy in real-time Personalization Contextualize customer experiences in real-time ANALYST REPORT Read how CleverTap is pioneering the next era of 1:1 Personalization at scale.

CleverTap

Mar

19th

2026

04:08

Emerging Tech, B2B Tag

Chakkizza Powers 25% Onboarding Conversions via Omnichannel CleverTap Journeys

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CleverTap

Mar

18th

2026

23:04

B2B Tag

Geotargeting vs Geofencing: What’s the Difference and Which One Should You Use?

Location-based marketing has become central to digital strategy as consumers move seamlessly between online and physical spaces. Brands that understand where their audiences are can deliver more relevant messages, reduce wasted spend, and improve customer experience.

CleverTap

CleverTap's customers primarily consist of travel Arrangements and video business systems companies. Examples of CleverTap's customers include Quickplay and Zoomcar.

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Analysis

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CleverTap

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

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