Cinema XXI, also known as PT Nusantara Sejahtera Raya Tbk, is a publicly owned company headquartered in Indonesia, founded in 1987 and employing approximately 1,400 individuals. The company reported $359.8M in revenue as of 2024 and operates as a tier 1 media tech buyer. Specializing in live events, it is Indonesia's largest cinema chain, with over 35 years of experience in the film exhibition industry. The company operates an extensive network of 262 locations and 1,374 screens across the archipelago (as of late 2025), focusing on providing high-quality amenities and advanced cinematic technology. Listed on the Indonesia Stock Exchange under the ticker CNMA, Cinema XXI is recognized for its three primary theater tiers—Deluxe, The Premiere, and IMAX—designed to cater to various consumer segments from affordable entertainment to luxury, premium viewing experiences.
Cinema XXI reported 2025 revenues of IDR 5.9 trillion, a net profit of IDR 776.2 billion, and EBITDA of IDR 1.8 trillion. As of December 31, 2025, the company operated 267 cinemas with 1388 screens across 56 cities and 30 regencies in Indonesia. Previously, on February 26, 2026, The Premiere Cinema XXI introduced m.dining, a new feature enabling audiences to order food and beverages directly through their smartphones from their seats. Earlier, on December 21, 2025, PT Nusantara Sejahtera Raya Tbk (Cinema XXI) opened its first cinema in Tuban Regency, East Java, located at Citimall Tuban. This followed the December 4, 2025, launch of Q Square XXI, which began operations to expand entertainment options at Q Square Lifestyle Park Bogor.
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