Cinema XXI, also known as PT Nusantara Sejahtera Raya Tbk, is a Publicly Owned company headquartered in Indonesia. Founded in 1987, the company employs approximately 1400 individuals and reported $359.8M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company specializes in live events, operating as Indonesia's largest cinema chain with over 35 years of experience in film exhibition. It manages an extensive network of 262 locations and 1,374 screens across the archipelago, focusing on providing high-quality amenities and advanced cinematic technology. The company is listed on the Indonesia Stock Exchange under the ticker CNMA and offers three primary theater tiers—Deluxe, The Premiere, and IMAX—designed to cater to various consumer segments, from affordable entertainment to luxury viewing experiences.
On August 19, 2026, Cinema XXI and blu by BCA Digital officially launched a strategic collaboration, integrating blu's payment services directly into the m.tix app to enhance transaction speed and convenience for moviegoers. This partnership followed Cinema XXI's report on July 30, where it announced a net profit of IDR201 billion on revenues of IDR2.6 trillion and an EBITDA of IDR708.2 billion for the first half of 2026. Earlier, on June 5, Cinema XXI introduced its "Bring Your Tumbler Save The Planet" campaign for World Environment Day, aiming to increase awareness about waste, particularly single-use plastics. Previously, on April 29, the company disclosed an 18.2% year-over-year revenue growth for the first quarter of 2026, reaching IDR1.1 trillion, up from IDR929.2 billion in the same period last year. On April 5, the Annual General Meeting of Shareholders (AGMS) for the 2025 financial year approved the appropriation of net profit, the distribution of IDR980 billion in cash dividends, and various strategic decisions to support future growth.