Braze, a Publicly Owned company headquartered in the United States, was founded in 2011 and operates with approximately 1,590 employees. The company reported $738.2M in revenue as of 2026. Functioning primarily in software development, Braze specializes as an omni-channel marketing SaaS platform that offers multi-industry customer engagement tools.
Braze published an analysis on September 16, 2026, stating that marketing attribution often fails to identify all moments that influence buyers. The company's senior content strategy manager, Sally Wills, authored the analysis, originally published on January 27, 2026, which suggests that a pivotal selling moment could occur in a group chat, eluding current marketing platform tracking. Earlier on September 16, SmarterSends, a distributed marketing platform for franchise and local teams, launched Two-Way SMS and simplified One-Click Retargeting capabilities for Braze customers. These new tools enable local operators to engage in direct customer conversations and manage local lists, complementing existing Email, SMS, Push, and In-App functionalities available on Braze.
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