Brandgenuity, a privately owned, US-headquartered company, specializes in Advertising Services. Founded in 2003, it operates as a brand licensing agency that extends brands into products, services, and experiences. With approximately 40 employees, the company aims to delight consumers, raise brand awareness, and generate revenue for its clients. Its client roster includes BMW, Church & Dwight, Sazerac (Fireball Whisky, Buffalo Trace, Southern Comfort), Mike's Hot Honey, Christina Hall, Dr. Scholl’s, Chuck E. Cheese, Kahlua, Kao (Jergens, John Frieda), Mr. Kate, White Castle, and NFLPA.

Revenue

Founded

2003

Headcount

43

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On May 15, 2026, Brandgenuity became the exclusive licensing agency for the NHL Players’ Association (NHLPA) across Europe. This partnership aims to deepen fan engagement and expand the commercial footprint of NHLPA players throughout the continent. Previously, on May 12, the company was named the exclusive licensing agency of record for Ocean Spray Cranberries, the farmer-owned cooperative. Brandgenuity will develop and manage a comprehensive licensing program for the Ocean Spray brand across various consumer product categories, seeking to extend the brand's flavor story and consumer recognition to new products and partnerships. Earlier, on May 11, Brandgenuity discussed its approach to driving corporate brand licensing growth, noting its representation of brands like Nissan, the Royal Shakespeare Company, and food brands such as Swiss Miss and Vlasic Pickles, spanning automotive, heritage, food and beverage, CPG, sports, and lifestyle sectors.
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