Brandgenuity

Brandgenuity

http://www.brandgenuity.com
https://www.linkedin.com/company/brandgenuity_2/

Brandgenuity, a privately owned, US-headquartered company, specializes in Advertising Services. Founded in 2003, it operates as a brand licensing agency that extends brands into products, services, and experiences. With approximately 40 employees, the company aims to delight consumers, raise brand awareness, and generate revenue for its clients. Its client roster includes BMW, Church & Dwight, Sazerac (Fireball Whisky, Buffalo Trace, Southern Comfort), Mike's Hot Honey, Christina Hall, Dr. Scholl’s, Chuck E. Cheese, Kahlua, Kao (Jergens, John Frieda), Mr. Kate, White Castle, and NFLPA.

Revenue

Founded

2003

Headcount

43

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On September 17, 2026, Hearst Magazines appointed Brandgenuity to manage and expand the licensing program for men’s lifestyle brand Esquire across Europe. The agency will develop new licensing partnerships across various lifestyle categories, aligning with the brand’s heritage and modern perspective on men’s style. Previously, on May 15, 2026, the NHL Players’ Association (NHLPA) selected Brandgenuity as its exclusive licensing agency for Europe, a move designed to deepen fan engagement and expand players' commercial footprint across the continent. Earlier, on May 12, 2026, Ocean Spray Cranberries, the farmer-owned cooperative and a major producer of cranberry products, named Brandgenuity its exclusive licensing agency of record. Brandgenuity will develop and manage a comprehensive licensing program for the Ocean Spray brand across numerous consumer product categories. The company also discussed its existing licensing programs for brands including Nissan, the Royal Shakespeare Company, Swiss Miss, and Vlasic Pickles on May 11, 2026.

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Sep

17th

2026

06:30

B2B Tag, Partnerships

Brandgenuity to lead Esquire licensing across Europe

Brandgenuity has been appointed by Hearst Magazines to manage and grow the licensing programme for men’s lifestyle brand, Esquire, across Europe. The agency will develop new licensing partnerships across a range of lifestyle categories that reflect the brand’s heritage, authority and modern perspective on men’s style.

Licensingsource

Jun

25th

2026

13:20

YPN Spotlight: Trends Shaping Licensing

From the show floor at Licensing Expo to emerging trends shaping the broader marketplace, the YPN Committee is keeping a close eye on what’s next for the global brand licensing industry. We asked this group of young professionals to share the trends capturing their attention and shaping conversations across the business.

Licensing International

May

15th

2026

01:00

Brandgenuity named exclusive agency for NHL Players’ Association in Europe

Brandgenuity has been selected as the exclusive licensing agency for the NHL Players’ Association (NHLPA) across Europe. The partnership marks a significant milestone in the NHLPA’s strategy to deepen fan engagement and expand the commercial footprint of its players across Europe.

Licensingsource

May

12th

2026

08:30

Brandgenuity Named Exclusive Licensing Agency of Ocean Spray

Brandgenuity has been named as exclusive licensing agency of record for Ocean Spray Cranberries, the farmer-owned cooperative and world’s leading producer of cranberry products. Brandgenuity will develop and manage a comprehensive licensing program for the Ocean Spray brand across a broad spectrum of consumer product categories, bringing the cranberry’s beloved flavor story, and powerful consumer recognition to innovative new products and partnerships.

May

11th

2026

11:30

New Offerings, B2B Tag

Brandgenuity on Driving Corporate Brand Licensing Growth

License Global: Brandgenuity has recently announced licensing programs for Nissan, the Royal Shakespeare Company and food brands like Swiss Miss and Vlasic Pickles. Can you share more details about these programs and their strategic goals? Jay Asher: Brandgenuity represents a range of brands across automotive, heritage, food and beverage, CPG, sports and lifestyle.

May

4th

2026

18:30

Emerging Tech, B2B Tag

Brandgenuity Case Study: Scaling Licensing Operations

Brandgenuity is a global licensing agency who gets excited about great brand extensions. The right licensing partnership, beautifully conceived and executed, can elevate a great brand and delight its existing fans while engaging new ones. Beginning 16 years ago, Brandgenuity had one dream: to help strong brands unlock their potential through licensing.

Dependable Solutions

Feb

26th

2026

15:13

People Profile: Allie Lort, Vice President of Business Development at Brandgenuity

How did you get into licensing (or how did licensing find you)? Licensing definitely found me. I landed my first job out of college as a Licensing Coordinator at 4Kids Entertainment and jumped right into the deep end of the industry.

Licensing International

Nov

25th

2025

18:30

Business Expansion, B2B Tag

Brandgenuity, Nissan Appoint Outerstuff for Apparel

Brandgenuity, the exclusive licensing agency for Nissan Motor Corporation, has signed a new apparel and accessories licensee, Outerstuff. This marks a milestone in Nissan’s licensing program, extending the brand into new lifestyle categories, markets and distribution channels for the first time with Outerstuff’s category and motorsport expertise.

Nov

21st

2025

18:39

Brandgenuity and Nissan Appoint Outerstuff as New Apparel Licensee to Expand Lifestyle Licensing Programme

London, UK — Brandgenuity, the exclusive licensing agency for Nissan Motor Corporation, is pleased to announce the signing of a new apparel and accessories licensee, Outerstuff LLC. This marks a significant milestone in Nissan’s licensing programme, extending the brand into new lifestyle categories, markets and distribution channels for the first time with Outerstuff’s category and motorsport expertise.

Licensing International

Sep

30th

2025

18:30

Events, CT_Monitor Company

A Look at Brandgenuity's Licensing Strategies

License Global: Brandgenuity is a top global licensing agency representing brands across a variety of categories. What key properties will you be highlighting at Brand Licensing Europe 2025? Teri Niadna: We are thrilled to exhibit once again at Brand Licensing Europe.

Jul

21st

2025

11:15

CT_Monitor Company

Licensing Software Success

Brandgenuity is a global licensing agency who gets excited about great brand extensions. The right licensing partnership, beautifully conceived and executed, can elevate a great brand and delight its existing fans while engaging new ones. Beginning 16 years ago, Brandgenuity had one dream: to help strong brands unlock their potential through licensing.

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