Bose Corporation, a privately owned company headquartered in the US, was founded in 1964 and employs approximately 6,750 individuals, reporting $3.1B in revenue as of 2024. The company's primary activity is Computers and Electronics Manufacturing, specializing in audio equipment including home audio systems, speakers, noise-cancelling headphones, professional audio products, and automobile sound systems.
On March 22, 2026, Bose introduced the SoundLink Micro Gen 2, a sequel to its 2017 mini Bluetooth speaker, which reportedly offers improved audio performance, enhanced features, and extended battery life. Earlier, on March 20, the Bose Smart Soundbar was available on Amazon at a discounted price of $419, reduced from its normal price of $499. On March 19, ZDNET highlighted the Bose QuietComfort Ultra Earbuds (2nd Gen), noting that seemingly incremental updates significantly enhance the user experience. This followed the company's promotion of the SoundLink Max on March 12, positioning it as a portable speaker designed for various gatherings and outdoor activities. Also on March 12, a firmware update for the Bose QuietComfort Ultra 2 headphones removed key features, drawing customer dissatisfaction.
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