Boodles is a privately owned company headquartered in the UK. Founded in 1798, it employs approximately 130 individuals and reported $49.0M in revenue as of 2023. Functioning as a British luxury jewellery designer, Boodles is also identified as a tier 3 media tech buyer.
On March 28, 2026, Bentley began offering diamond interior trim for its luxury cabins, collaborating with British jeweler Boodles. This new customization option, available for specification through Bentley's bespoke division Mulliner, follows a one-off showcase of the collaboration's potential in 2024. This initiative marks the second phase of the ongoing partnership between Bentley Motors and the 200-year-old jeweler, which also includes elements such as Boodles embroidery for seat designs.
Boodles offers 2 products in the sports and media and telecoms services industries. Boodles's product portfolio comprises of racquet sports and search, social, and retail media.
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Boodles's revenues were less than $100M in 2023. Caretta Research has split Boodles's revenue into 2 different product categories, the largest of which is tennis. For full access to Boodles's revenue breakdown subscribe to Caretta Portal.
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Boodles sells broadcasting rights of its tennis competitions to 4 companies globally, covering 2 countries. Boodles's rights holders include FOX Sports Media Group.
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