Birmingham Bulls Hockey is a privately owned company headquartered in the US. Founded in 2017, the company employs approximately 30 individuals and reported $18.7M in revenue as of 2023, operating as a tier 2 media tech buyer. Functioning as a professional hockey team located in Birmingham, Alabama, Birmingham Bulls Hockey provides media and TV services related to its operations.

Revenue

Founded

2017

Headcount

33

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Birmingham Bulls extended Head Coach Craig Simchuk's contract for multiple years on June 30, 2026, securing his leadership for future seasons. This followed Simchuk's recognition as the SPHL Coach of the Year on April 21, 2026, in a vote by league coaches, staff, and broadcasters. Earlier, on April 20, 2026, Drake Glover earned a spot on the All-SPHL First Team. Additionally, the SPHL named Matt Wood to its All-Rookie Team on April 17, 2026; Wood led all rookies with 23 assists, 11 power play assists, and 12 power play points, while also ranking third with 35 points overall. Previously, on February 25, 2026, the Bulls were noted as one of the SPHL's hottest teams, having won three consecutive games and holding a 10-3-0-1 record since January 10, which placed them in sole possession of sixth place.

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Birmingham Bulls Hockey offers 4 products in the media and telecoms services and sports industries. Birmingham Bulls Hockey's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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Birmingham Bulls Hockey's revenues were less than $10M in 2024. Caretta Research has split Birmingham Bulls Hockey's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Birmingham Bulls Hockey's revenue breakdown subscribe to Caretta Portal.
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