Baylor Athletics

Baylor Athletics, a non-profit organization headquartered in the United States, was founded in 1914, employs approximately 30 individuals, and reported $8.6M in revenue as of 2024. Functioning as a tier 2 media tech buyer, its main products include sports tickets, merchandise, and sponsorships. The organization represents Baylor University through its athletic teams, known as the Baylor Bears. These teams participate in Division I of the National Collegiate Athletic Association (NCAA) as one of only three private school members of the Big 12 Conference. Prior to joining the Big 12, Baylor was a member of the Southwest Conference from its charter creation in 1914 until its dissolution in 1996, and is also a founding member of the Big 12 Conference.