Bayer 04 Leverkusen is a privately owned company headquartered in Germany. Founded in 1904, it operates with approximately 470 employees. The company's main product is spectator sports, and it reported $638.8M in revenue as of 2025. The organization also functions as a tier 1 media tech buyer. It is a German professional football club, based in Leverkusen, Nordrhein-Westfalen.
On September 13, 2026, Bayer 04 Women prepared to host double winners FC Bayern, with a coach expressing the team's confidence and belief in their chances. Previously, on September 7, LERROS affirmed its continuation as Bayer 04's official outfitter, extending a partnership that began in 2024. The German Football Association (DFB) had announced on September 5 that the Bayer 04 Women’s home match against Werder Bremen is scheduled for Friday, October 2, at 18:30 CEST, as part of Google Pixel Women’s Bundesliga Matchday 6. This followed the club's announcement on September 4 of a partnership with DXC Technology to integrate artificial intelligence, with Andreas Hinder, head of IT, highlighting the strategic opportunity for more efficient processes, modern services, and new ways of engaging with fans and partners. Earlier, on September 2, new signing Diaby participated in an open training session alongside Doué, marking his second arrival in Leverkusen.
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Bayer 04 Leverkusen offers 3 products in the sports industry. Bayer 04 Leverkusen's product portfolio comprises of sports tickets, merchandise and sponsorship.
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Bayer 04 Leverkusen's revenues were less than $1B in 2025. Caretta Research has split Bayer 04 Leverkusen's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Bayer 04 Leverkusen's revenue breakdown subscribe to Caretta Portal.
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