Bayer 04 Leverkusen is a privately owned company headquartered in Germany. Founded in 1904, it operates with approximately 470 employees. The company's main product is spectator sports, and it reported $638.8M in revenue as of 2025. The organization also functions as a tier 1 media tech buyer. It is a German professional football club, based in Leverkusen, Nordrhein-Westfalen.
On July 8, 2026, New Balance unveiled the Bayer 04 Leverkusen 2026-27 away kit, which features a design inspired by Farbenstadt, "The City of Colours," and the club's creative identity. Previously, on July 7, the Bayer 04 Women’s team appointed former player Kristina Sundov as its new assistant coach. Sporting director Achim Feifel cited Sundov’s professional expertise, empathetic nature, and extensive practical experience as both a player and coach as key factors. Earlier, on July 4, the Bayer 04 Football Academy São Paulo expanded its operations through new partnerships with Colégio Humboldt and Rödl. CEO Fernando Carro noted these collaborations strengthen the Academy's role in connecting football education, community, and the German-Brazilian relationship in São Paulo, emphasizing Brazil's historical importance to the club. On July 1, the Bayer 04 Women’s team signed young talent Sana Coskun to a contract, following her initial Bundesliga appearances where she gained first-team experience during the Rückrunde. This signing occurred after LEDVANCE expanded its partnership with Bayer 04 Leverkusen earlier on July 1, to upgrade over 1000 spaces at the BayArena stadium, building on a successful prior upgrade of the stadium's floodlighting.
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Bayer 04 Leverkusen offers 3 products in the sports industry. Bayer 04 Leverkusen's product portfolio comprises of sports tickets, merchandise and sponsorship.
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Bayer 04 Leverkusen's revenues were less than $1B in 2025. Caretta Research has split Bayer 04 Leverkusen's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Bayer 04 Leverkusen's revenue breakdown subscribe to Caretta Portal.
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