Arc XP is a Privately Owned company under The Washington Post, headquartered in the United States. Founded in 2014, with approximately 80 employees, it reported $6.0M in revenue as of 2024. The company specializes in marketer and agency technology, functioning as a cloud-native digital experience platform (DXP) that assists enterprise companies, retail brands, and media organisations in creating and distributing content, driving digital commerce, and delivering multichannel experiences.
Arc XP introduced Arc XP Compass on September 15, 2026, a personalized discovery tool designed to help newsrooms adapt to changes in audience strategy. The company noted that traditional discovery layers, relying on search and social referrals, are diminishing, with AI answer engines now providing direct resolutions to user questions, often leveraging publisher content without generating clicks. This introduction follows a September 4, 2026, discussion by Arc XP about how publishers have historically depended on metrics such as page views and engagement time for nearly two decades to gauge audience understanding and shape editorial priorities. Earlier, on September 2, 2026, Arc XP observed a shift in audience behavior, highlighting that readers increasingly expect direct, reliable answers to questions rather than navigating lists of links from keyword searches.
Arc XP's customers primarily consist of broadcast television and radio, newspaper Publishing and content rights companies. Examples of Arc XP's customers include FOX Sports Media Group, Gray Media and The Washington Post.
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