Arc XP, a privately owned company headquartered in the US and owned by The Washington Post, was founded in 2014, employs approximately 80 individuals, and reported $6.0M in revenue as of 2024. Functioning as a tier 3 media tech buyer focusing on marketer and agency technology, the company provides a cloud-native digital experience platform (DXP) designed to help enterprise companies, retail brands, and media organizations create and distribute content, drive digital commerce, and deliver multichannel experiences.
On April 9, 2026, a guide emerged detailing a step-by-step process for migrating from Arc XP to WordPress, citing ongoing layoffs, restructuring, and accumulating invoices at Arc XP as potential motivators for publishers considering a switch. This followed Arc XP's integration of TollBit on April 8, enabling its publisher customers to monitor, control, and monetize AI bot traffic crawling their sites by redirecting bots to TollBit’s paywall. Earlier on April 8, reports confirmed that layoffs at the Washington Post in February impacted IT professionals, specifically affecting Arc XP. Arc XP operates as the company’s digital experience platform (DXP), providing assistance with content management, monetization, and subscriptions for various international and domestic outlets, including the Boston Globe and the Irish Times.
Arc XP's customers primarily consist of content rights and newspaper Publishing companies. Examples of Arc XP's customers include The Washington Post, FOX Sports Media Group and Estadao.
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