Amedia

News Summary:

Amedia, in partnership with commercial broadcaster TV2 and media company Schibsted, secured the domestic media rights for Norwegian football for the 2029-34 cycle. Announced by the Norges Fotballforbund (NFF) on April 20, 2026, the deal is valued at NOK 820 million annually and covers various leagues across both genders, marking a significant increase in rights value. Under the agreement, Amedia and TV2 hold the main rights, with Schibsted taking over cup rights. NFF noted that while TV2 remains its main partner, Amedia will assume a more distinct role leveraging its national reach and local and regional presence. Earlier, on January 26, 2026, the Competition Authority approved Amedia's acquisition of KildeGruppen, which includes newspapers such as Hamar Arbeiderblad, Stangeavisa, and Lokalavisa Trysil Engerdal. Amedia stated its satisfaction and intent to further develop the companies as KildeGruppen's main owner. Previously, on January 18, 2026, Amedia Product and Technology (APT) formed a new leadership group. This followed the appointment of Magne Storedal as editor-in-chief at Lyngdals Avis on January 13, 2026, who previously served as acting editor-in-chief at Nordlys.