African Union, also known as AU, is a privately owned organization headquartered in Ethiopia. Founded in 1963, it employs approximately 2,170 individuals and reported $676.9M in revenue as of 2024. Functioning as a tier 3 media tech buyer, the organization's main product involves athletics and multi-discipline sports. It is a continental intergovernmental organization consisting of 55 member states on the African continent, established in 2002 to replace the Organization of African Unity (OAU), and dedicated to promoting an integrated, prosperous, and peaceful Africa, driven by its own citizens.

2024 Revenue

Founded

1963

Headcount

2,167

Headquarters

Ethiopia

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

On March 21, 2026, a report highlighted African nations' critical vulnerability in health security, revealing an over-reliance on external sources for diagnostic tests and vaccines during the COVID-19 pandemic, which led to competition and inequitable access in the global marketplace. Previously, from March 17 to 19, 2026, leaders and agricultural stakeholders convened in Yaoundé, Cameroon, for a high-level dialogue and workshop on the Comprehensive Africa Agriculture Development Programme (CAADP) Kampala Implementation Guidelines, aimed at the continent’s agricultural transformation. On March 20, 2026, India and Africa signaled a shift from intent to execution in their energy partnership during the Bharat Electricity Summit 2026, focusing on investment-led collaboration, grid integration, and renewable expansion to deliver tangible outcomes across energy access and infrastructure. This coincided with Brazilian President Luiz Inacio Lula da Silva's planned participation in the CELAC Summit and the inaugural CELAC-Africa High-Level Forum in Bogota on March 21, underscoring Brazil's push for regional integration and stronger Global South cooperation. Earlier on March 20, Nigeria signed the host agreement for the fifth Intra-African Trade Fair 2027 (IATF2027), taking over from Algeria, which hosted the previous edition that recorded US$49.94 billion in trade and investment deals.

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African Union offers 2 products in the media and telecoms services and sports industries. African Union's product portfolio comprises of media and TV services and athletics and multi-discipline sports.
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African Union's revenues were less than $1B in 2024. Caretta Research has split African Union's revenue into 2 different product categories, the largest of which is multi-Sport. For full access to African Union's revenue breakdown subscribe to Caretta Portal.
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African Union has suppliers like Production Resource Group (PRG).

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African Union sells broadcasting rights of its multi-Sport competitions to 8 companies globally, covering 3 countries. African Union's rights holders include Sky Group.

Example Sports Rights Customers

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