AFC Bournemouth

http://www.afcb.co.uk
https://www.linkedin.com/company/afc-bournemouth/

AFC Bournemouth is a privately owned company headquartered in the UK. Founded in 1899, it operates with approximately 250 employees and reported $239.7M in revenue as of 2025. As a tier 1 media tech buyer, the company specializes in spectator sports, functioning as a professional football club currently playing in the Championship, the second tier of English Football.

Revenue

Founded

1899

Headcount

438

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

AFC Bournemouth named MrQ Casino its new sleeve sponsor and official UK online casino partner on July 10, in a multi-year agreement. This followed Chery UK becoming the official automotive partner of the club earlier on July 10, an agreement set to run through the 2028/29 campaign which specifies Chery will appear front-of-shirt on the men’s team training kit alongside an additional partnership with AFC Bournemouth Women. The club had also unveiled its 2026/27 home kit earlier on July 10. The formalization of the Chery partnership came after the Chinese automotive manufacturer struck a training kit deal with AFC Bournemouth on July 9, the same day the club initially announced a multi-year partnership with Chery.

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AFC Bournemouth offers 4 products in the media and telecoms services and sports industries. AFC Bournemouth's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.

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AFC Bournemouth's revenues were less than $500M in 2025. Caretta Research has split AFC Bournemouth's revenue into 4 different product categories, the largest of which is tV rights. For full access to AFC Bournemouth's revenue breakdown subscribe to Caretta Portal.

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