AFC Ajax, a publicly owned company based in the Netherlands, was founded in 1900 and operates with an estimated 1240 employees. The company reported $201.4M in revenue as of 2025 and functions as a tier 1 media tech buyer. It specializes in spectator sports, specifically operating as a Dutch football club based in Amsterdam.

2025 Revenue

Founded

1900

Headcount

1,239

Headquarters

Netherlands

Primary Segment

Spectator Sports

Ownership

Publicly Owned

News Summary:

On September 15, 2026, Oxford United's majority shareholder, who also serves as Indonesia's Minister for Youth and Sports, confirmed an agreement between Ajax and Indonesia's national football association (PSSI). This collaboration, officially entered into by PSSI on September 13, 2026, aims to support player and coach development in Indonesia by adopting Ajax's coaching philosophy and methods. Ajax and PSSI had initially announced the football partnership on September 9, 2026, which will involve rolling out a nationwide program for footballers across Indonesia. Previously, on September 2, 2026, Ajax announced the loan signing of Simon Adingra from Premier League club Sunderland. The 24-year-old former Africa Cup of Nations Best Player joined with Ajax holding an option to purchase him permanently.

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AFC Ajax offers 4 products in the sports and media and telecoms services industries. AFC Ajax's product portfolio comprises of search, social, and retail media and sports tickets, merchandise and sponsorship.
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AFC Ajax's revenues were $201.4M in 2025. Caretta Research has split AFC Ajax's revenue into 4 different product categories, the largest of which is matchday revenues, which represents 39% of AFC Ajax's revenue.
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Examples of AFC Ajax's suppliers include Vislink Technologies, Azerion and Varnish Software.

Example Suppliers

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