AFC Ajax

AFC Ajax

http://www.ajax.nl
https://www.linkedin.com/company/afc-ajax/

AFC Ajax, publicly owned and headquartered in the Netherlands, was founded in 1900. The company employs approximately 830 individuals and reported $201.4M in revenue as of 2025. Functioning as a tier 1 media tech buyer, AFC Ajax specializes in spectator sports, operating as a Dutch football club based in Amsterdam.

Revenue

Founded

1900

Headcount

1,239

Headquarters

Netherlands

Primary Segment

Spectator Sports

Ownership

Publicly Owned

News Summary:

Newcastle United confirmed the £23 million signing of midfielder Sean Steur from Ajax on July 10. The Magpies had announced on July 9 that Steur, an 18-year-old central midfielder, became the club's third first-team signing of the summer. This followed reports on July 7 that Newcastle United had agreed to the £23 million deal and that Steur was flying to complete the transfer. Earlier, on July 8, Ajax officially announced the return of defender Daley Blind on a free transfer. Blind, who became a free agent after his contract with Girona expired, signed a deal keeping him at the club until June 30, 2027, marking his third spell with the team after previous tenures from 2008-2014 and 2018-2022.

Similar Companies

Subscribe for full access to AFC Ajax's profile

AFC Ajax offers 4 products in the media and telecoms services and sports industries. AFC Ajax's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.

Subscribe for full access to AFC Ajax's products in full detail

AFC Ajax's revenues were $201.4M in 2025. Caretta Research has split AFC Ajax's revenue into 4 different product categories, the largest of which is sponsorship and merchandise, which represents 96% of AFC Ajax's revenue.

Subscribe for full access to AFC Ajax's revenue in full detail

Jul

23rd

2026

05:03

B2B Tag, Tenders and Contracts

Barcelona Nears Resolution for Ter Stegen's Loan to Ajax

Barcelona has moved closer to removing the obstacles that have hindered the transfer of their German goalkeeper Marc-André ter Stegen to Ajax Amsterdam on loan, after presenting him with a new proposal to address the tax aspects that delayed the completion of the deal.

Jul

21st

2026

06:45

B2B Tag, Tenders and Contracts

Ajax starting to grow impatient as Barcelona captain’s loan move remains unresolved

Marc-Andre ter Stegen’s proposed loan move from FC Barcelona to AFC Ajax has entered an unexpected period of uncertainty, with the deal still awaiting final approval despite all parties having previously reached an agreement. As such, the Dutch giants are starting to grow impatient, reports Mundo Deportivo .

Barca Universal

Jul

18th

2026

06:30

Ajax signs Brazilian forward Marcos Leonardo from Al-Hilal in €17.5M deal

Ajax signs Brazilian striker Marcos Leonardo from Al-Hilal for 17.5M base fee, with add-ons potentially reaching 25M on a five-year deal. The post Ajax signs Brazilian forward Marcos Leonardo from Al-Hilal in €17.5M deal appeared first on Crypto Briefing .

Jul

17th

2026

00:00

B2B Tag, Tenders and Contracts

Ter Stegen returns to Barcelona training as Ajax loan move delays due to tax issues - reports

Marc-Andre ter Stegen has returned to training with Barcelona despite missing Thursday's session to resolve his future, reports Mundo Deportivo. The German goalkeeper's anticipated one-year loan move to Ajax remains on hold due to pending fiscal and tax arrangements.

Jul

16th

2026

04:38

B2B Tag, Tenders and Contracts

Marc-Andre ter Stegen misses Barcelona training as Ajax loan move nears completion

Marc-Andre ter Stegen’s loan move to Ajax is edging closer to completion, although the final agreement has yet to be officially signed. Barcelona and Ajax are continuing to resolve the last fiscal and administrative details before exchanging the necessary documentation, but there is growing confidence that the transfer will be completed without any major obstacles .

Barca Universal

Jul

16th

2026

00:00

B2B Tag, Tenders and Contracts

Ter Stegen absent from Barcelona training ahead of imminent Ajax move - reports

According to Diario Sport, Marc-Andre ter Stegen missed Barcelona’s morning training session with club permission, signalling the final stages of his imminent loan move to Ajax. Both clubs are currently sorting out the final tax and bureaucratic paperwork before officially signing the deal.

Jul

14th

2026

09:07

B2B Tag, Tenders and Contracts

Markus Leonardo Passes Medical at Ajax

Brazilian striker Marcos Leonardo has successfully passed his medical examinations in preparation for his transfer to Ajax, putting him just steps away from leaving Al Hilal during the current transfer window. Dutch newspaper "De Telegraaf" has confirmed that Ajax's medical team has given the green light to complete the transfer deal, after ensuring the player's fitness and finding no concerns regarding his health.

Jul

14th

2026

00:00

B2B Tag, Tenders and Contracts

Ter Stegen to join Ajax as Barcelona resolve all issues with Dutch club – reports

Marc-Andre ter Stegen is on the verge of joining Ajax after Barcelona and the Dutch club resolved their final bureaucratic transfer issues. Transfer expert Matteo Moretto reports that all remaining structural and tax details for the German goalkeeper's loan move have now been settled.

Jul

13th

2026

22:45

Partnerships and Alliances, Football, B2B Tag, Marketing and Promotional Activities, Partnerships

Ajax Extends Olympia Partnership Until 2029 With Continued Focus on Grassroots

Dutch football powerhouse Ajax has confirmed the extension of its partnership with employment services company Olympia until at least 2029. This long-term commitment cements Olympia’s position as an official partner of the club and, crucially, as the principal sponsor of the famed Ajax youth academy.

Ministry of Sport

Jul

13th

2026

08:09

Juventus youngster set for Ajax loan with €1m purchase option

6 Mike Verweij of De Telegraaf is reporting that Ajax are set to bring in Diego Pugno from Juventus on loan. The Amsterdam club have also agreed a purchase option of just €1m with Juventus for the 20-year-old.

Getfootballnewsbene

Jul

13th

2026

04:23

B2B Tag, Tenders and Contracts

Report – The reason behind Barcelona veteran’s loan exit being delayed

Barcelona captain Marc-Andre ter Stegen finds himself in an unusual situation once again. Although the German goalkeeper knows he is no longer part of Hansi Flick’s plans, he continues training with Barcelona while waiting for the club to give the final approval for his move to Ajax.

Barca Universal

Jul

13th

2026

01:00

Partnerships and Alliances, B2B Tag, Partnerships

Ajax and Olympia extend partnership until 2029

Cas Biesta, Commercial Director of Ajax: "We are delighted that Olympia has committed its future to Ajax for the long term. Talent development is at the heart of our club, and it is exactly in that area where Ajax and Olympia share the same vision.

Examples of AFC Ajax's suppliers include Varnish Software, Azerion and Vislink Technologies.

Example Suppliers

Subscribe for full access to AFC Ajax's profile

Analyst insight reports

Secrets of streaming success

What's hot and what's not - forecasts for 2024 and beyond

Broadcasters in the streaming world

Market gainers and droppers

Subscribe to access all analyst insight reports