AED group, a privately owned company headquartered in Belgium, was founded in 1985 and employs approximately 110 individuals. The company reported $89.9M in revenue as of 2024. The company specializes in providing events services.
AED group established an Up Store & Rental Hub on-site at Tomorrowland on July 1, 2026, providing AV essentials for professionals during the event's intense build-up period. Previously, on May 21, AED group received the Customer Experience Champion Award 2025 from Barco, recognizing its commitment to delivering exceptional customer value across every stage of the audiovisual journey. This award was presented during Barco's annual Global Distributor Meeting in Athens. Earlier, on March 25, AED Germany announced its participation in LeaT con 2026, a convention for entertainment technologies combining a trade fair and congress, scheduled for October 6-8 at Hamburg Messe. On the same day, AED UK confirmed its exhibition at PLASA Focus Leeds on May 12-13, an event focusing on innovations in live events, installation, and entertainment technology, and also announced its presence at the ABTT Theatre Show in London on June 3-4 at Alexandra Palace, an exhibition dedicated to backstage theatre and live events.