Adidas, a publicly owned company headquartered in Germany, was founded in 1949 and operates with approximately 74,730 employees. The company reported €23 billion in revenue as of 2024. Specializing in sporting goods, it operates as a German athletic apparel and footwear corporation. It is recognized as the largest sportswear manufacturer in Europe and the second largest globally, after Nike. As the holding company for the Adidas Group, it holds an 8.33% stake in the football club Bayern Munich and owns Runtastic, an Austrian fitness technology company.
On May 1, 2026, Adidas unveiled the F50 HYPERFAST EVO, its lightest-ever boot, which will feature at the FIFA World Cup™. Previously, on April 27, Adidas expanded its pet collection, introducing FIFA World Cup 2026™ home jerseys for selected federations. Earlier on April 25, Adidas launched a running collaboration with SONG FOR THE MUTE. On the same day, Adidas Originals and Pharrell Williams unveiled the VIRGINIA Vario FLAT EARTHER, the next iteration in the VIRGINIA line. Also on April 25, Adidas and Norco announced a new multi-year partnership, establishing a mountain bike race team.
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